ON AIR: With Owen & Josh
Honest Conversations About Driving Sales and Scaling Revenue.
The podcast where two founders who’ve been in the sales trenches get candid about what really works when it comes to scaling revenue.
Hosted by Owen Richards (Founder & CEO, Air Marketing) and Josh Smith (Founder & CRO, CRO Connected), this podcast pulls no punches. It’s a sharp, witty, and often irreverent take on the world of sales leadership, demand generation, and revenue strategy. Expect real stories, raw opinions, and genuinely useful insights from founders, CROs, and top commercial operators who are actually doing the work—not just talking about it.
ON AIR: With Owen & Josh
Episode 79: Adam Graham - Managing Director, Gray Matters
Our 79th guest is Adam Graham, Managing Director at Gray Matters and Founder of BD Matters.
Owen and Adam discuss the topic of diagnosing the root cause of sales inefficiency and offer practical solutions to address it.
Including:
– Most common factors behind sales underperformance
– The ideal mindset and culture of a leadership team
– Common mistakes vs quick wins of positioning and branding
– Pros and cons of being niche and the internal challenges that brings
– Getting buy-in from your sales team
– Go-to-market strategy: what’s working and what’s not in 2023
