ON AIR: With Owen & Josh
Honest Conversations About Driving Sales and Scaling Revenue.
The podcast where two founders who’ve been in the sales trenches get candid about what really works when it comes to scaling revenue.
Hosted by Owen Richards (Founder & CEO, Air Marketing) and Josh Smith (Founder & CRO, CRO Connected), this podcast pulls no punches. It’s a sharp, witty, and often irreverent take on the world of sales leadership, demand generation, and revenue strategy. Expect real stories, raw opinions, and genuinely useful insights from founders, CROs, and top commercial operators who are actually doing the work—not just talking about it.
ON AIR: With Owen & Josh
Episode 80: Arden Styles - CCO, CEGEN Environmental Group
Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group.
Owen and Arden have a discussion around discovering the true essence of a brand.
Including:
– What ‘brand essence’ means and why it’s important
– Real life examples of brand essence
– How brand essence can represent much more than the product you are selling
– How brand essence works in a B2B environment
– Increasing the degree of certainty: what it means and why it’s important for your clients
– How to define the essence of your brand, and at what stage it should be done
– Aligning a personal brand with an organisation’s brand, and the part digital presence plays
– The know, like, trust funnel
– The types of content a marketer should be producing to promote the essence of the brand
– Real life examples of marketing campaigns that have done this effectively
